New Media Rhetorics in the Attention Economy
| Abstract |
This interactive article presents results of a study examining two questions: (1) What are the material contexts in which students will need to learn critical and functional literacies of multimedia technology? and (2) What general principles of practice from emerging multimodal composing tools can be brought into the classroom to teach the effective creation of multimodal texts? Camtasia captures of student Flash essays and commercial web sites are used to discuss the shape of a functional multimedia literacy. Flash player 9 and a broadband connection are required to view the article. |